CI

We never hesitate to accept new challenges.
DAEBO promises to bring greater satisfaction and build mutual trust.

SYMBOL MARK

The green color, representing nature and life, expresses the reliability of the company.

DAEBO's word mark is composed of an oval, which symbolizes prosperity, infinite creation, and unity, and two dynamic lines which resembles alphabet letters D and B. The oval expresses the company's gentleness and stability while the two dynamic, modern lines show our adventurous, enterprising spirit as well as future-oriented attitudes.

CI COLORS

Along with the symbol mark,
the CI colors of DAEBO Group, carefully chosen for the corporate image, is a key element of our CI communication.

In principle, four primary colors should be used for printing, but application of a spot color may be allowed depending on the medium used. Color reproduction may be subject to slight variation depending on the property of a medium, but efforts shall be made in order to replicate the colors provided above.
  • Spot color
    PANTONE 3537C
    4 primary colors
    C95% + Y100% + K55%
    RGB
    R0 + G91 + B35
  • Spot color
    PANTONE 540C
    4 primary colors
    C100% + M50% + K70%
    RGB
    R0 + G48 + B80

BRAND MARK

The core values of hausD are Diversity, Dignity, and Difference, aiming at creating spaces where people can pursue meaningful life rather than just ordinary, mundane residential space.

The diversity of hausD promotes affection and friendship enjoyed by individuals who have varied lifestyles, and dignity motivates the brand to offer unique services based on trust and faith, which helps create a high-quality urban lifestyle. Difference indicates that the brand aims for differentiation driven by sustainability and pursuit of aesthetic value.

SIGNATURE

The signature, combination of the hausD symbol and logotype, shall be used according to the following combination rules in order to maintain formativeness and unity. In principle, the signature shall be reproduced by digital printing based on computer data so as to maintain consistency but, if this is impossible, photoengraving based on BI reproduction materials or other ways of reproduction based on the rules provided herein may be applied to ensure accuracy.