DAEBO's word mark is composed of an oval, which symbolizes prosperity, infinite creation, and unity, and two dynamic lines
alphabet letters D and B. The oval expresses the company's gentleness
and stability while the two dynamic, modern lines show our adventurous, enterprising spirit as well as future-oriented attitudes.
The diversity of hausD promotes affection and friendship enjoyed by
individuals who have varied lifestyles, and dignity motivates the brand to
offer unique services based on trust and faith, which helps create
a high-quality urban lifestyle. Difference indicates that the brand aims for differentiation driven by sustainability and pursuit of aesthetic value.
The signature, combination of the hausD symbol and logotype, shall be used according to the following combination rules in order to maintain formativeness and unity. In principle, the signature shall be reproduced by digital printing based on computer data so as to maintain consistency but, if this is impossible, photoengraving based on BI reproduction materials or other ways of reproduction based on the rules provided herein may be applied to ensure accuracy.